Question

Discuss how effective you think the marketing plan for nivea for men has been.

Answer 1

Explanation:

They know the essence of expanding the market so they didn’t give emphasize on one aspect only i.e. increasing market share. It’s a very positive part of NIVEA because they used to give priority to each and every detail that helps to expand their product. They not only focus on product concept but used product and marketing concept as well. They produce a quality product that is reliable, user-friendly and good value for money. They emphasize on building credibility, trust, closeness, and security. All those help them to achieve their targeted goals. Strategies are methods to achieve the objectives that were set earlier. They know the true value of consumer need so NIVEA FOR MEN basically have two marketing strategies to expand the market and they are: To improve the formula for the product To extend its product range. As per these strategies they produce NIVEA FOR MEN with a new formula and new high-quality products (20+) like face cleansing, shaving, aftershave, face care. Also, they focus on promotional aspect, for this, they did market research and advertise their product in various men’s style and fashion magazines. They use past data to collect the needs to be fulfilled now from then. They heavily tried to set the re-launched product in consumer’s mind, used two-way communication i.e. experiential marketing, used above the line and below the line marketing theme. They highlight sports as a key element because most men love sports; this is a very effective way to target the consumer through the promotional line. Not only this, they distributed free sample encouraged trial of NIVEA FOR MEN products which drove purchase. This helps them to attract new consumer as well. Finally, they evaluate the market adopting key performance indicators and this helps them to know their actual market share, product position in the market, brand image, overall sales, and product innovation. So, from above it can be concluded that the marketing plan for NIVEA FOR MEN has been effective to a greater extent.