Question

discuss how PESTEL helps to analyze macro environment​

Answer 1

Answer:

A PESTEL analysis or more recently named PESTELE is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses which are used in a SWOT analysis.

Answer 2

PESTEL assists macro environment analysis.PESTEL analysis examines the influences of political, economic, social, and technological factors of a business. These factors can't be controlled by firms directly. Yet each factor affects any and every business, no matter their industry.