Question

discuss in brief any two "marketing" related- project evaluation factors w.r.t project selection

Answer 1

Explanation:

1. A project plan can be considered to have five key characteristics that have to be managed:
2. Scope: defines what will be covered in a project.
3. Resource: what can be used to meet the scope.
4. Time: what tasks are to be undertaken and when.
5. Quality: the spread or deviation allowed from a desired standard.

Answer 2

Explanation:

Answer:

The objectives of marketing are :-

1. Creation of Demand:

• The marketing management’s first objective is to create demand through various means.

• A conscious attempt is made to find out the preferences and tastes of the consumers.

• Goods and services are produced to satisfy the needs of the customers.

• Demand is also created by informing the customers the utility of various goods and services.

2. Customer Satisfaction:

• The marketing manager must study the demands of customers before offering them any goods or services.

• Selling the goods or services is not that important as the satisfaction of the customers’ needs.

• Modern marketing is customer- oriented. It begins and ends with the customer.

3. Market Share:

• Every business aims at increasing its market share, i.e., the ratio of its sales to the total sales in the economy.

• For instance, both Pepsi and Coke compete with each other to increase their market share.

• For this, they have adopted innovative advertising, innovative packaging, sales promotion activities, etc.

4. Generation of Profits:

• The marketing department is the only department which generates revenue for the business.

• Sufficient profits must be earned as a result of sale of want-satisfying products.

• If the firm is not earning profits, it will not be able to survive in the market. Moreover, profits are also needed for the growth and diversification of the firm.