Discuss life cycle stretching strategies suitable in the case of mobile phones when its sales started declining
Answers
Explanation:
I got mine in 1999, which it turns out was the year of most rapid growth in mobile phone use.
mobile-phone-subscriptions
Mobile phone subscriptions in UK. Source: World Bank data
Mobile phones look to have the classic product life cycle of introduction, growth and maturity.
A long slow period of introduction from 1985 to 1997. I remember at this time that a mobile phone was considered to be the preserve of fancy ‘yuppies’ (Young upwardly mobile people) e.g. city financiers.
In the years 1998 to 2000, there is suddenly an explosion as the rate of mobile phone subscription increases from 25% to 74%. Mobile phones went from being a minority user group to an essential of life.
In the late 2000s, mobile phones reached to even the most technophobic elements of society. (e.g. my mother). It was a bad day when she learnt how to send text messages saying ‘what are you up to?’
By 2009, it looks like we have reached the peak and market saturation, with a subscription rate constant at 130%
Is it possible that we could see a decline in mobile phone subscriptions, as in some product life cycles?
I think it is unlikely. In a way, we have already seen a decline of the old traditional mobile phone – which has been replaced by the new smartphone. Interestingly, the Smartphone is causing a decline in digital camera sales. – As people don’t need both a camera and a phone. But, because the mobile phone has evolved, it is hard to see a decline in mobile phone subscriptions for the foreseeable future.
Life cycle stretching strategies in the case of mobile phones when its sales declining
When the sales of the mobile phone start declining we have to add new features for life cycle stretching strategies. Adding new features like increasing the pixel in front camera, storage capacity and offering some discounts will encourage people to buy the mobile phone. The mobile phone manufacturing company should identify the new market and it should attract the youth generation as they are gadget addicts so that the sales will start increasing.
Learn more about this:
A sales manager asked his team to increase the sales by 25%over previous months sales which was rs 70000. what is the target sales for this month?
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