Question

Discuss on Micro and Macro marketing Environment.

Answer 1

The micro environment can be defined as the nearby environment ,under which the firm operates whereas the macro environment refers to the general environment,that can affect the working of all business environments,more of the economy is affected.

Answer 2

Answer:

The major external and uncontrollable factors that influence an organization's decision making, and affect its performance and strategies. These factors include the economic factors; demographics; legal, political, and social conditions; technological changes; and natural forces.