Question

Discuss : strategic CRM; Operational CRM.

Answer 1

Thus, strategic CRM reduces the emphasis on ‘status’ or hierarchy and places more of an emphasis on lateral job movement within the company and operational CRM is opposite . In a broadbanding structure an employee can be more easily rewarded for lateral movement or skills development, whereas in traditional multiple grade salary structures pay progression happens primarily via job promotion.

Answer 2

Strategic, Operational, and Analytical Customer Relationship Management.

Customer Relationship Management (CRM) means different things to different people.

For some, CRM is the term used to describe a set of IT applications that automate customer-facing processes in marketing, selling and service.