Question

Discuss the advantages and disadvantages of different types of media used for advertising

Answer 1

advantage

customers will attract towards the product

knowledgeable

disadvantages

costly process

time consuming process

Answer 2

Answer:

The advantages and disadvantages of different types of media used for advertisement are :

Explanation:

Advantages :

• It is a form of mass communication. The advertisement can reach to a large number of persons simultaneously.

• It is done by an identified sponsor so it is safe and trustworthy.

• The name or identity of the advisor is clearly mentioned in the advertisement which helps the public to identify and contact easily.

Disadvantages :

• Advertising is a paid form of communication.

• The advertiser has to pay for the advertising media used for the space or time used to communicate the message to customers.

• It is a non personal form of presenting information regarding a product service or idea.

• There is no face to face contact between the advisor and the customers.