Question

Discuss the advantages and disadvantages of holding sales meetings taking example of Insurance Selling Company.

Answer 1

Answer:

Selling your products direct to the customer, face to face, offers several advantages:

you can explain and even demonstrate complex products

it's convenient for the customer and easy to bring in other individuals who need to be involved

you can learn more about what the customer wants

you can build a personal relationship

you can use your selling skills to convince the customer to buy

Selling face to face also has some disadvantages:

It is the most expensive sales channel as it demands higher staff and premises costs.

Travel time and costs can be significant. A travelling salesperson might spend a whole day on the road for just one meeting. Where possible, plan trips so that several customers in the same area can be visited.