Question

discuss the approaches related to consumer Behavior?

Answer 1

Explanation:

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• Approaches to Consumer Behaviour. The most popular approaches to consumer behaviour can be divided into cognitive, behaviourist and psychodynamic categories. ... Behaviourist approach to consumer behaviour, on the other hand, is associated with the impact of external events.

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Answer 2

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Answer:

Approaches to Consumer Behaviour.

The most popular approaches to consumer behaviour can be divided into cognitive, behaviourist and psychodynamic categories.

• Cognitive approach to consumer behaviour focuses on information processing capabilities of consumers (Schmitt, 2003). Specifically, according to cognitive approach environment and social experiences provide individuals with abundant information to be processed, and the outcome of information processing results in individuals behaving in certain ways as consumers.
• Behaviourist approach to consumer behaviour, on the other hand, is associated with the impact of external events.
• Lastly, psychodynamic approach “includes all theories in psychology that see human functioning based upon the interaction of drivers and forces within the person, particularly unconscious, and between the different structures of the personality”

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