Question

Discuss the benefits and drawbacks of test marketing and explain why some companies do or do not use test marketing for new products. Can you name the different approaches of the test marketing and elaborating each approach with examples from local market of Pakistan?​

Answer 1

Answer:

The test marketing can help you create a promotional “buzz” which supports the main release. It reduces the risk of a full-scale launch. Even if the product fails a test, then particular costs may be saved. Also, test marketing provides you with a way to grasp the knowledge of customer reviews.