Discuss the concept and theories of attitude formation?
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Cognitive Consistency Theories: Research has generally concluded that people seek consistency among their attitudes and between their attitudes and their behaviour. This means that people seek to reconcile divergent attitudes and align their attitudes and behaviour so that they appear rational and consistent.
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Explanation:
Wrightsman (1985) identified five different theories of attitude change to include; stimulus-response and reinforcement theories, social-judgement theory, consistency theory, self-perception theory and functional theory.
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