Question

Discuss the concept of product line and product mix?

Answer 1

Assume the definition of product as a standalone item for consumption, whether a manufactured good or a service. All the products a given company produces comprise the product mix, or product assortment. A product line would be a group of these products associated by function, by consumer group, by distribution channel or by price range. A company could have one line or several lines, but all the products within this line or lines would be the mix.