discuss the coordination of elements of marketing-mix in a firm
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Traditionally speaking, the four important components of a typical marketing mix include Price, Product, Promotion and Place. Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other 'Ps' as well like people, positioning, packaging and politics.
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Everything you need to know about elements of marketing mix. The elements of marketing mix are fundamentally four namely product, price, promotion and place though the experts have thought of additional Ps. Irrespective number, these constitute the heart of marketing decisions from the angle of marketer.
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