Discuss the difference between a business and consumer product. List down and define the four subcategories of Consumer Products on the basis of consumer buying habits and business products’ six classification on the basis of their use.
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What are Consumer Products?
Consumer products, also referred to as final goods, are products that are bought by individuals or households for personal use. In other words, consumer products are goods that are bought for consumption by the average consumer. From a marketing perspective, there are four types of consumer products, each with different marketing considerations.
Consumer Products
Types of consumer products
Convenience products
Shopping products
Specialty products
Unsought products
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