Discuss the differences between Selling Concept and Marketing Concept. Also provide examples of companies using the given two concepts.
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Answer:
In summary, the differences between the two are; The selling concept focuses on the needs of the seller while the marketing concept focuses on the needs of the buyer. The selling concept works to turn products into cash while the marketing concept works to satisfy the customers' needs through the product.
The marketing concept involves identifying consumer needs and wants and then producing products (which can be goods, services, or ideas) that will satisfy them while making a profit.
The selling concept theorizes that consumers won't buy enough of a business's products or services without a massive promotional campaign and sales push behind them, according to MBASkool.com. Examples of companies that use the selling concept are life insurance and timeshare companies.
Explanation:
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