Discuss the different factors that are required to be considered in selection of a project
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The personal factors include age, occupation, lifestyle, social and economic status and the gender of the consumer. These factors can individually or collectively affect the buying decisions of the consumers.
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These factors are related to time, cost, scope, quality, owner organization, cash flow, project characteristics, risk and relationships. It is important that owners understand these factors as it will assist them in making the right choice for their projects.
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