Question

Discuss the distict role of sales promotion and also write the scope of sales promotion.

Answer 1

Nature and Scope of Sales Promotion. ... An important issue is how to manage the promotion function and get the potential customer to buy the product. While the various activities are often used to support advertising, pricing, the channel of distribution, and personal selling strategies

Answer 2

Answer:

Sales management is the process of developing a sales force, coordinating sales operations, and implementing sales techniques that allow a business to consistently hit, and even surpass, its sales targets.