Discuss the dynamic nature of consumer behavior.
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Consumers are individuals making consumption choices of products and services, and oftentimes they are also users of the given product. Individuals' attitudes and values are relatively stable over time (Ingelhart, 1985), but consumer behavior is a dynamic phenomenon (Blundell, 1988).
Answered by
0
Answer:
Consumers are individuals making consumption choices of products and services, and oftentimes they are also users of the given product. Individuals' attitudes and values are relatively stable over time (Ingelhart, 1985), but consumer behavior is a dynamic phenomenon (Blundell, 1988).
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