Question

Discuss the effictiveness of the various distribution channels for consumer products

Answer 1

Distribution refers to the process of getting your product into the hands of your target customer, whether that is an individual consumer or a business user. Entrepreneurs need to identify effective distribution channel(s) to reach their target customer.

If your startup is following Steve Blank’s Customer Development Model, distribution is initially part of the customer discovery process. You will later re-examine and verify your assumptions about distribution channel effectiveness in the customer validation process.