Discuss the emerging trends in indian market with special reference to changing consumer behavior
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You mentioned us being in the tech era, and I believe that though technology has brought about so many new opportunities, it has also given us a lot of new challenges. In terms of consumer behavior, people now have a very limited attention span. Everything is becoming bigger, faster, and better. Because of this, consumers are easily distracted. They may be buying your product now, and buying something else later on.
Another issue that this brings is the fact that consumers are now more empowered because of the easy access to information. Anything they need, they Google. Anything they need to ask, they search online. Sadly, consumers come across false information because of this new level of proactiveness.
Despite this shift in consumer behavior, I know that customer loyalty still exists. People will try new things every so often, but at the end of the day, if you continue to deliver what you have committed to, they would still go back to your product.
Another issue that this brings is the fact that consumers are now more empowered because of the easy access to information. Anything they need, they Google. Anything they need to ask, they search online. Sadly, consumers come across false information because of this new level of proactiveness.
Despite this shift in consumer behavior, I know that customer loyalty still exists. People will try new things every so often, but at the end of the day, if you continue to deliver what you have committed to, they would still go back to your product.
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