Question

discuss the function of retailer

Answer 1

Marketing functions: Retailers perform several marketing functions such as sales promotion, advertising and point of purchase display. They induce customers to buy products of reputed companies. 9. Connecting link: The retailers are the connecting link between the wholesaler and the ultimate consumer.

Answer 2

☆☆ Function of retailers ☆☆

Retailer is a person who buys and sells the goods in small quantity.

Retailer purchases the goods from wholesaler and sells it in the hands of a consumer.

Retailer is a link between consumer and wholesaler.

A retailer plays very important role in the distribution of goods to various consumption centers has a direct contact with the consumer and wholesaler.

Retailer introduces new items and also explains the merits of that product to consumer.

A retailer also provides the credit facility to the consumer.