Question

Discuss the implications of service marketing in comparison to marketing of goods​

Answer 1

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An easy comparison

Product marketing refers to the process in which the marketing activities are aligned to promote and sell a specific product for a particular segment. Service marketing implies the marketing of economic activities, offered by the business to its clients for adequate consideration.

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Answer 2

Answer:

In product marketing, tangible goods are being marketed, which means that they have physical features and can be touched, seen and felt. On the other hand, service marketing is carried out for services, which are intangible. Services do not have any physical characteristics, and cannot be touched or seen.