Question

Discuss the implications of service marketing in comparison to marketing of goods? 10marks ​

Answer 1

Explanation:

In product marketing, tangible goods are being marketed, which means that they have physical features and can be touched, seen and felt. On the other hand, service marketing is carried out for services, which are intangible. Services do not have any physical characteristics, and cannot be touched or seen.

Answer 2

While service marketing is only considered with services, goods marketing concerns all types of products.

• Marketing of services focuses on services, whereas marketing of goods focuses on physical, storing and the items that can be measured easily.
• While items are developed, produced, and supplied to a variety of consumers "as is," services may be modified and customised to meet specific customer demands.
• This is reflected in the firm's service marketing approach, which should emphasise the personal touches the firm gives or how attentive they are to their clients' requirements.