Business Studies, asked by anuragkumarSwag5402, 1 year ago

Discuss the importance and role of verbal communication and nonverbal communication

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Answered by khanaliza
5

Importance of verbal communication :

                     We use verbal communication to inform, whether it is to inform others of our needs or to impart knowledge. Clarification is a key component of verbal communication. Often, we do not articulate ourselves clearly, or our words or actions are misconstrued. Verbal communication helps to clarify misunderstandings and provides missing information.

                      We can use verbal communication to correct a wrong. The power of the words, “I’m sorry,” is often more effective than an action. Verbal communication can also be used as a tool of persuasion. It creates an opportunity for debate, stimulates thought and creativity, and deepens and creates new relationships. Robert M. Krauss in the article, “The Psychology of Verbal Communication,” published in the International Encyclopedia of the Social and Behavioral Sciences in 2002, explains, “A species’ survival depends critically upon its ability to communicate effectively, and the quality of its social life is determined in large measure by how and what it can communicate.”

importance if nonverbal communication :

                    Think of how many relationships start with a man and woman making eye contact across a crowded room. A playful wink tends to be more effective than a well-thought out pick-up-line. Michael Argyle, in his book “Bodily Communication,” identifies five main functions of non-verbal communication: to express emotions, communicate interpersonal relationships, support verbal interaction, reflect personality and perform rituals, such as greetings and goodbyes. Edward G. Wertheim, Ph.D., in his paper, “The Importance of Effective Communication,” details how non-verbal communication interacts with verbal communication. We can reinforce, contradict, substitute, complement or emphasize our verbal communication with non-verbal cues such as gestures, expressions and vocal inflection. Avoiding eye contact when we tell someone we love them communicates something far different than do spoken words, just as a bright smile when we say congratulations reinforces the sincerity of our words.

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