Question

discuss the importance of environmental scanning and explain how the founders of Airbnb scanned the environment before starting their company

Answer 1

Answer:

Environmental scanning is necessary because there are rapid changes taking place in the environment that has a great impact on the working of the business firm. Analysis of business environment helps to identify strength weakness, opportunities and threats.

Answer 2

The importance of environmental scanning-

• Environmental scanning assists to recognize the power, frailty, opportunities and menace in place in the environment that a business wants to proceed in. 

• Environmental scanning gives system the potential to assess it's environment and get to know the factors that can give rise to it's success.

• The founders of Airbnb scanned the environment before initiating the business by recognizing along with gathering information and recognizing an opportunity in the market.