discuss the importance of the market for a successful business.
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Your audience wants to form a relationship with your brand, and marketing can be used to do just that. It sells: Marketing is important because it helps you sell your products or services. The bottom line of any business is to make money and marketing is an essential channel to reach that end goal.
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Strategic marketing often results in growth for your business. If you successfully educate customers, keep them engaged, create a strong reputation in their minds and smartly sell to them, your business will most likely do well. On top of that, most (if not all) businesses thrive on the acquisition of new customers.
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