Question

Discuss the life cycle stretching strategies suitable in the case of mobile phones when its sales started declining

Answer 1

Explanation:

Mobile phones are that kind of consumer electronics where people keep on demanding for new products and new version. Hence it is always a challenge to retain and maintain the lifecycle of any mobile phone product. Some strategies for extending the life cycle of the product are;

• Giving extended warranty on phone product.
• Giving limited discount to customers
• Reviving the product with same hardware and some new software updates
• Providing free of cost service options to customers
• Giving installment facility of that phone product

Answer 2

Extension strategies includes remodelling and discounting.

Explanation:

• The life cycle stages consist of different stages such as introduction, growth, and maturity, and the decline. Each stage is associated with the changes in the product marketing position.

• Some of the strategies include rapid skimming, slow skimming, rapid penetration, and slow penetration.

• In the case of the mobile phone needs to be branded and has to rely on a clear brand image by a new product which is called the spin-off. Uses to increase brand equity and may require brand reinforcement in upper and lower segments.

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• brainly.in/question/14774812 answered by nidaeamann.