Discuss the marketing challenges created by inseparability of services.
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THE CHALLENGES OF SERVICE MARKETING MANAGEMENT
- INTANGIBILITY. Consumers can see and touch goods—they're a physical product. ...
- LACK OF OWNERSHIP. You can buy a product, take it home, own it for years, and perhaps even resell it. ...
- PERISHABILITY. ...
- HETEROGENEITY. ...
- INTERACTIVITY.
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