Discuss the meaning and functions of attitude.
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Attitudes serve four major functions for the individual: (1) the adjustments function, (2) the ego defensive function, (3) the value expressive function (4) the knowledge function. Ultimately these functions serve people's need to protect and enhance the image they hold of themselves.
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Attitudes serve four major functions for the individual:
(1) the adjustments function,
(2) the ego defensive function,
(3) the value expressive function
(4) the knowledge function. ...
Thus, the attitudes of consumers depend to a large degree on their perceptions of what is needed satisfying and what is punishing.
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