Question

Discuss the nature and scope of marketing research

Answer 1

Meaning and Scope of Marketing Research. Marketing Research is systematic problem analysis, model building and fact finding for the purpose of important decision making and control in the marketing of goods and services.

Answer 2

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$\mathtt{Here\:is\:ur\:@nswer}$ :

⎇Marketing Research is systematic problem analysis, model building and fact finding for the purpose of important decision making and control in the marketing of goods and services.