Question

Discuss the need of consumer behaviour study in current business scenario.

Answer 1

Answer:

Consumer behavior is the actions and the decision processes of people who purchase goods and services for personal consumption” – according to Engel, Blackwell, and Mansard

What is the importance of consumer buying behavior?

1. Consumer Differentiation

2. Retention of Consumers

3. Design Relevant Marketing Programe

4. Predicting Market Trend

5. Competition

6. Innovate New Products

7. Stay Relevant in the Market

8. Improve Customer Service

HOPE it's helpful for you.....