Question

Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.

Answer 1

The main objective of every company is to satisfy their customers and maximize on their profits. If a brand succeeds in the markets it is because of the customers. Displeasing customers and making them unhappy can be very damaging for a company in the long run

Explanation:

• The right business ethics entails to make the customer feel that they are right even though they may act difficult for them. It is necessary for the company to treat their customers with respect and loyalty
• There are times when the customers become difficult to manage and it leads to loss for the company. It is necessary to keep the doors of communication open so that the customers are able to find a solution for their problems.
• It is not right for  the company to stop doing business with their customers since it is the customers who have created an image for their brands in the market. Even if the customer is wrong there are ways to handle them and create a environment where the customer are not left unhappy and dissatisfied

To know more about customer satisfaction

Difference between customer service and customer satisfaction

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