Question

Discuss the phases of new product development with the help of examples

Answer 1

The seven steps of BAH model are: new product strategy, idea generation, screening and evaluation, business analysis, development, testing, and commercialization. A pioneer of NPD research in the consumers goods sector is Robert G. Cooper.

Answer 2

Explanation:

involved in the development of a new product are listed and also hyper-linked as follows:

Idea generation.

Idea screening.

Concept testing.

Business analysis.

Product development.

Test marketing.

Commercialization.