Discuss the planning and procedure of writing features for Sunday Supplements of a daily newspaper.
Answers
Hiii baby
1. Timeliness
Newspapers are distinguished from the most important features of books and magazines, also known as journalism and time. In a sense, fast is the value of the newspaper. The political, economic and social conditions at home and abroad of the day can be reflected in the newspapers of the day or the next day. Some news time differences are only a few hours.
2, the amount of information is large, illustrative
As a medium for comprehensive content, newspapers mainly use text symbols, and pictures are used as a supplement to convey information, and its capacity is large. Because it is mainly based on words, it is very illustrative and can be described in detail. For some products with high degree of interest, the use of newspapers can inform consumers in detail about the characteristics of the products.
3. Continuity and integrity of information dissemination
People can learn from the newspaper about what is going to happen (predictive), what is happening (report), what is the feedback to the final end (summary), and what it means (analysis, comment). This mastery of dynamic information is beyond the reach of books. Newspapers not only publish news, but also explain complex market phenomena through analytical articles, inspiring thinking, broadening ideas, and reducing people's acceptance of information from historical sources, causal relationships, contradictory evolution, influence, and development trends. Certainty.
4. easy to save, repeatable Due to the special materials and specifications of newspapers, compared with other media such as TV, radio, etc., newspapers have good preservation, and easy to fold and easy to carry, easy to carry. Some people have developed the habit of clipping in the process of reading newspapers, collecting and tailoring information according to their needs. In this way, the preservation and repeatability of newspaper information is intensified.
5, reading initiative Newspapers present a lot of information in front of readers, increasing the reader's cognitive initiative. Readers are free to choose which parts to read or give up; where to read first and where to read later; read it again, or read it many times; use browsing, quick reading or detailed reading. Readers can also determine their own level of awareness, such as only a little impression, or remember and remember the information; remember some content, or remember all the content. In addition, the reader can also record what is needed when necessary.
6. Authoritative The accurate and reliable news is an important condition for newspapers to gain credibility. Most newspapers have a long history and are hosted by the party and government organs. They have an influence and prestige among the masses. Therefore, advertisements published in newspapers often give consumers a sense of trust.
7.High-awareness involvement Newspaper advertisements are mostly based on text symbols. To understand the content of advertisements, readers are required to concentrate on reading and to exclude other interferences. In general, unless the advertising information is closely related to the reader, the reader will not subjectively spend a lot of energy on reading the advertisement. This inertia of readers tends to reduce the likelihood that they will read the contents of the ad copy in detail. In other words, the reading level of newspaper readers is generally low. However, when readers are willing to read, their understanding of advertising content will be more comprehensive and thorough.
8, attention is not high In a newspaper, there are many columns, there are many ads, they compete to attract the attention of readers. In this way, it is easy to get people's attention only when your advertisement is particularly eye-catching. Otherwise, the reader may turn a blind eye.
9.Printing is difficult to perfect, single form of expression Newspaper printing technology has been continuously breakthrough and perfected in recent years with the support of high-tech. But so far, newspapers are still the media with the lowest printing costs. Influenced by materials and technology, the printing quality of newspapers is not as good as that of professional magazines, direct mail advertisements, posters and other media. Newspapers still need to use text as the main communication element. The expression is more vivid than the stereoscopic TV and other printing media. It is obviously much more monotonous.
Brainiest answer please.