Discuss the possible consequences that each of them may have had to face in their personal life due to the negative media coverage and provide a reason for each of your answer
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Answer:
My following of sports dates back to the 60s, and I can assure you it consistently contained negative coverage of sport personalities. Muhammad Ali? Curt Flood? Albert Belle? the Koufax/Drysdale holdout? The strikers?
This perception that things have changed results from altered media technology and the new business reality facing all news outlets, including those covering sports.:
1) Vastly more information is available. I remember how, as an upstate NY resident, it was nearly impossible for me to obtain more than a sentence or two each week regarding my beloved Dodgers and Browns. Nowadays, footage, interviews, gossip, and analysis abound.
2) The businesses providing all news, including sports, have become vastly more varied as to their target audiences. Back when only a handful existed, they all aimed at the middle. And this middle-view was enforced by the sports establishments, which could easily have disadvantaged any particular outlet that adopted an unapproved perspective. Now, all manner of viewpoints abound.
As a result, 50 years ago, if a sports figure attracted negative media commentary, the public did not think of it as the media being negative, but rather as the simple fact that the player was a trouble maker. Little to know contrary information available, no medium for communicating any other side.
Today, if a sports figure attracts negative media commentary, other media outlets are very likely to provide the other side of the story. And, as a result, the public perceives that some media people are giving that particular sports personality negative coverage.
True when it comes to coverage of Colin Kaepernick. True when it comes to coverage of Joe Paterno.
You want to know what effect this will have on the media, and I think the question itself is muddled. In truth, technological advances have irreversibly changed the nature of the media, including sports media, and you are simply noting one of the changes: Through the network television era, what the highly monolithic media said was treated as the plain and unvarnished truth; those who complained sounded like whiners. Now, the splintered media viewpoints push us to recognize that varied perspectives exist; as a result, those who complain about a media outlet’s coverage have a better chance of fighting back, for better or for worse....