discuss the primary abjective of the marketing plan?
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Marketing is “the process of identifying, anticipating (predicting) and satisfying customer needs profitably”. Marketing objectives therefore need to be consistent with the purpose of marketing.
Types of Marketing Objectives
A profit goal for the amount of income expected from a promotional strategy. The market share you hope to gain. A promotional goal to achieve a specific level of product awareness. A growth target to reach a certain size of your business.
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Types of Marketing Objectives
A profit goal for the amount of income expected from a promotional strategy. The market share you hope to gain. A promotional goal to achieve a specific level of product awareness. A growth target to reach a certain size of your business.
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