Discuss the recent research and applications of Media Ecology.
Answers
Explanation:
Media ecology theory is the study of media, technology, and communication and how they affect human environments.[1] The theoretical concepts were proposed by Marshall McLuhan in 1964,[2] while the term media ecology was first formally introduced by Neil Postman in 1968.[3]
Ecology in this context refers to the environment in which the medium is used – what they are and how they affect society.[4] Neil Postman states, "if in biology a 'medium' is something in which a bacterial culture grows (as in a Petri dish), in media ecology, the medium is 'a technology within which a [human] culture grows.'"[5] In other words, "Media ecology looks into the matter of how media of communication affect human perception, understanding, feeling, and value; and how our interaction with media facilitates or impedes our chances of survival. The word ecology implies the study of environments: their structure, content, and impact on people. An environment is, after all, a complex message system which imposes on human beings certain ways of thinking, feeling, and behaving."[6]
Answer
Media ecology theory is the study of media, technology, and communication and how they affect human environments.[1] The theoretical concepts were proposed by Marshall McLuhan in 1964,[2] while the term media ecology was first formally introduced by Neil Postman in 1968.[3]
Ecology in this context refers to the environment in which the medium is used – what they are and how they affect society.[4] Neil Postman states, "if in biology a 'medium' is something in which a bacterial culture grows (as in a Petri dish), in media ecology, the medium is 'a technology within which a [human] culture grows.'"[5] In other words, "Media ecology looks into the matter of how media of communication affect human perception, understanding, feeling, and value; and how our interaction with media facilitates or impedes our chances of survival. The word ecology implies the study of environments: their structure, content, and impact on people. An environment is, after all, a complex message system which imposes on human beings certain ways of thinking, feeling, and behaving."[6]
Media ecology argues that media act as extensions of the human senses in each era, and communication technology is the primary cause of social change.[7] McLuhan is famous for coining the phrase, "the medium is the message", which is an often-debated phrase believed to mean that the medium chosen to relay a message is just as important (if not more so) than the message itself.[2] McLuhan proposed that media influence the progression of society, and that significant periods of time and growth can be categorized by the rise of a specific technology during that period.
Additionally, scholars have compared media broadly to a system of infrastructure that connect the nature and culture of a society with media ecology being the study of "traffic" between the two.
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