Discuss the recent trends in international tourism
Answers
Answer:
Explanation:
Tourism is one of the few industries that has endured throughout the crisis, achieving sustained growth in the past years. There is also a general consensus in optimistic prospects for the coming years. On the other hand, the role played by Tourism is well known in developing incoming destinations, its contribution to GDP, exports and creation of jobs and new ventures.
Everything seems to point in the direction that this trend will continue and even increase in the near future. The key elements for it to happen, which will in turn differentiate most competitive destinations from the rest, have to do with optimizing the touristic offer to the expectations of an increasingly demanding customer. It seems that a prominent role will be played by the following:
Technology: growth in online reservations will keep being most relevant, especially through mobile devices (25% of online reservations in US are already made from mobiles). It will thus be essential to adapt the marketing and sales channels to mobility. Another essential aspect will be the use of integrated platforms to provide a seamless user experience. Other emerging technologies, yet to be contrasted, with huge potential in the Tourism industry are Wearables and the Internet of Things (IofT).
Tailored Offer: travelers progressively seek for personalization and custom made offers, outside the traditional packs. Among other, new products are exploding along the line of:
Experience a destination as or with a local: the success of P2P models such as AirBnB has scaled to other services beyond mere accommodation. Some examples are city guided tours with residents or platforms like eathwith.com
Thematic trips hyper segmenting niche sports or health offer. Even new target customer profiles have emerged, such as the cycle tourists MAMIL (Middle-Aged Man in Lycra).
Bleissure: a combination in the same trip of business and recreation, extending the stay with a differentiated focus and demand.
Social Media will continue growing and becoming, beyond a shared communication and recommendation framework, a means of interacting with other travelers in real time during the visit.