Question

Discuss the relationship between the media and technology

Answer 1

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Answer 2

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Relationships between the media and technology:-

●The term ‘Media’ could today be defined as a collective term for television, radio, cinema and the press. The media are nowadays often discussed as a single entity, because of their combined importance as providers of entertainment and information, their presumed power to mould public opinion and set standards and the growth of cross-ownership among the various sectors. The word was however, originally derived from (i.e. is the plural of) the word ‘medium’, which suggested a medium for the transfer of information. Media are channels through which information is transmitted or through which communication takes place.

●In a similar way, ‘Information Technology’ could be described as a term commonly used to cover the range of technologies relevant to the transfer of information, in particular to computers, digital electronics and telecommunications.

●So, in relation the brief descriptions outlined above, it’s possible to say that there is already a certain connection between the two terms in that they are both involved in the transfer of information to some extent. However, this is a very broad description and so, for the purpose of this discussion, specified aspects of Media and Information Technology will be examined in order to discover any less tenuous relationships and any pros and cons discussed.

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