discuss the relevance of Robert Craig's seven traditions of communication theory in business
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Answer:In the years since independence, India has made immense progress towards achieving food security. Its population has tripled, but food-grain production has more than quadrupled; there has thus been a substantial increase in available food-grain per capita.
But more can be done. Crop yields in India are still just 30% to 60% of the best sustainable crop yields achievable in the farms of developed and other developing countries. And poor infrastructure and unorganized retail means India has one of the world’s highest levels of post-harvest food loss.
Clearly, it is time for change. We not only need to respond to long-standing issues and challenges, but we must also face newer realities. The natural resources on which agriculture is based – land and water, above all – are being degraded and there is growing competition for their use. Climate change is already exacerbating this situation, making agriculture more risky, and it will have an even greater impact in the future.
But the public-private partnership model could be just the game-changer India’s agricultural sector needs. By drawing on the collective power of all agricultural stakeholders, PPPs can transform the sector at multiple levels. With the government providing and co-financing the back-end of the value chain, and the private sector and farmer contributions doing the rest, the agricultural sector could remain a primary engine of rural growth and poverty reduction in India.
Here are three ways PPPs could do that:
1. Investing in smarter value chains
PPPs could help spur the development of the food processing industry, one of the newest sectors in Indian agriculture. The food processing industry must do more than just increase the shelf life of food, preserve food nutrients and provide fortified products. Instead, supported by government and private investments, it should also look at providing farm extension services, enhance price realization, cut out intermediaries and improve the supply chain through forward and backward linkages.
An important role of the government, besides funding, will be to create an enabling environment for private investment. This needs to be done through tax rationalizations, duty exemptions, increases in public spending, priority sector lending and FDI. It is steps such as these that will boost private sector investment in supply chain infrastructure and services, leading to a reduction in waste and more added value.
2. Improving access to credit, technology and markets
Explanation:
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