Question

Discuss the role of demographics in relationship to integrated marketing communications (imc).

Answer 1

Integrated marketing communication plays an integral role in communicating brand message to a larger audience. Integrated Marketing communication helps in integrating all essential components of marketing to communicate similar message to potential and existing end-users.

Answer 2

Answer:

The relationship between the three IMC factors and heritage tourists' social and demographic characteristics were also explored. The findings are expected to help heritage administrators understand heritage visitors and formulate marketing strategies and quality management plans to cater effectively to target segments.