discuss the role of electronic media for developing population awareness in our country
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This paper focuses on the role of Media in enhancement of environmental awareness. The environment is something we are very familiar with. It's everything that makes up our surroundings and affects our ability to live on the earth-the air we breathe the water that covers most of the earth's surface. The Environment that consists of everything surrounding us is becoming a major problem day by day. Thus there has been the traditional means of creating environmental awareness among common people. Mass Media plays an important role for creating environment awareness among people. Environment is the basic need of life like food and water. But our actions have aggravated it severely. Realizing our mistake we have taken commendable steps to reform it and a proper media attention might give a higher success rate to any mission related to environment. Most recent steps by the Government of India for promoting sanitation 'Swachchha Bharat Abhiyan' has got success by the united efforts of the Government and media.