Discuss the role of psychological factors in making of a product decision by an individual
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1
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The Psychological Factors are the factors that talk about the psychology of an individual that drive his actions to seek satisfaction. Some of the important Psychological Factors are:
- motivation
- perception
- learning and
- attitude and beliefs
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★ There are four psychological factors that influence consumer behaviour:
- Motivation,
- Motivation, perception,
- Motivation, perception, learning, and
- Motivation, perception, learning, and attitude or belief system.
★ Consumers make purchase decisions every day. When they make a decision about your product, they're thinking about solving a need.
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