Question

Discuss the role of ‘sales promotion’ as an element of promotion mix.

Answer 1

Some of the most important elements used in promotion are as follows : advertising, sales promotion, personal selling and public relation! The promotion element of marketing mix is concerned with activities that are undertaken to communicate with customers and distribution channels to enhance the sales of the firm.

Answer 2

NANBA

The Promotion Mix is the integration of Advertising, Personal Selling, Sales Promotion, Public Relations and Direct Marketing. The marketers need to view the following questions in order to have a balanced blend of these promotional tools.