Question

Discuss the role of sales promotion as an element of promotion mix.

Answer 1

SOLUTION :  

The role of sales promotion as an element of promotion mix :  

(a) ATTENTION VALUE :  

Sales promotion techniques work as incentives with attract the attention of the prospective customers in a short time.

 

(b) USEFUL IN NEW PRODUCT LAUNCH :  

Sales promotion techniques are very effective to draw the attention of the prospective customers who may be using the products of other competitors.

 

(c) SYNERGY IN TOTAL PROMOTIONAL EFFORTS :  

Sales promotion activities add the advantage  in other promotional activities like  advertisements, public relation etc.  

HOPE THIS ANSWER WILL HELP YOU…

 

Here are more questions of the same chapter :  

Explain briefly the components of physical distribution.

https://brainly.in/question/9356822

 

Define advertising. What are its main features? Explain.

https://brainly.in/question/9356870

Answer 2

NANBA

The Promotion Mix is the integration of Advertising, Personal Selling, Sales Promotion, Public Relations and Direct Marketing. The marketers need to view the following questions in order to have a balanced blend of these promotional tools.