Question

discuss the roles of extrinsic cues and intrinsic cues in the perceived quality of restaurant?​

Answer 1

An intrinsic product cue can be any product characteristic inherent in the product itself, such as engine capacity for a car or flavour for a soft drink, while an extrinsic cue is a product characteristic not fundamental to the product itself but externally attributed to the good or service, for example, price, brand, ...

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