discuss the salient aspects of B2B commerce
Answers
For many years there have been B2C eCommerce and B2B Lead Generation for websites offering online sales.
Marketplaces such as Amazon, Google Shopping, Alibaba (China), EC21 (S Korea), IndiaMART, and ThomasNet are leading the way in successful B2B eCommerce.
B2B eCommerce is different from B2C eCommerce in many ways and this influences how it should best be implemented. Taking a successful model for a large online shop and using directly for B2B will not work.
Take a look at our eCommerce Services for B2C and B2B organisations
Characteristics of B2B eCommerce
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Multiple decision-makers. In B2B, there are often four or more decision-makers involved in the purchase process. In practice, this may require multiple user roles in the checkout /cart process with multiple stages taking many days (or weeks).
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Longer decision cycle. The B2B buying cycle is much longer than for B2C – so the lead time between initial contact and receiving any payment are longer. But also, customer expectation is different - wanting to change exact details of the order through the process.
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