Business Studies, asked by salmanskk2837, 11 months ago

Discuss the significance of product life cycle in marketing management

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Answered by vicky9637
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The product life-cycle concept indicates as to what can be expected in the market for a new product at various stages. i.e., introduction, growth, maturity and decline. ... It can alert management that its product will inevitably face saturation and decline, and the host of problems these stages pose.

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