Discuss the various business benefits of building customer profiles.(20 marks) discuss more
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Answer:
Benefits of customer profiling:
- Tailor relevant audience
Customer profiling enables businesses to tailor communications based on the interests and behaviour of the customer. This, in turn, improves customer experience, their engagement, and ultimately boosts sales.
- Enhance response rates
A customer profile aids businesses to communicate with the right people at the right time. This helps in driving improved and desired results from sales and marketing campaigns. There are multi-layered benefits of profiling customer when it comes to enhancing response rates.
- Better customer acquisition
A customer profile enables businesses to understand their best customers and this, in turn, can help identify prospects with similar characteristics. Such prospects can turn out to be potential customers and are always expected to have greater interest in your service and offering.