Discuss the view that media entrepreneurship requires an appropriate political context in order to thrive. Use examples where possible
Answers
According to entrepreneurs, three factors are most important for enabling a company’s growth: access to markets, the supply of human capital (i.e. people with the right skills for the job) and access to funding. These findings were remarkably consistent across different regions and across countries at varying levels of development.
Access to markets primarily concerns the ease with which businesses develop relationships with customers. Respondents in the study tended to rank domestic businesses as the most critical customer group, though entrepreneurs in smaller countries were often more internationally oriented.
Human capital is made up of the different sources of employees that businesses can hire. Management and technical employees were ranked as most critical by entrepreneurs.
Access to funding includes the various sources of debt and equity capital that can be used by growing companies. Entrepreneurs in the study tended to rate angel investment and venture capital as the most important financing sources available to them.